In today’s digital world, from the old generation to Gen Alpha, all are tech-savy. They need to entertain themselves with videos which are short and creative as well. There are a lot of issues with the attention span in today’s world, which shows a continuous growth in the short-form videos. That’s why instagram reels, youtube shorts are gaining more popularity, as a large number of people like, view, share and subscribe it, which paves way for the number of influencers to increase, and also become famous and rich.
If we need to grow the business today, we need to focus on campaigns using short-form video contents. From a recent statistics of Yaguara.co report, 73% of consumers prefer short-form videos to search for products or services and 57% of Gen Z prefer short-form videos to learn about products and services. This report shows that the market needs to focus on short-form videos for customer engagement.
Apart from Instagram and YouTube, LinkedIn has also started with short-form video content, knowing the increasing importance of such contents to engage users and promote more professional connections without taking much time of the individuals. LinkedIn understood that the long texts and articles are driving less users to interact with the platform as there is less attention span among users. So, to make it interactive and to achieve higher customer engagement, LinkedIn decided to follow the trend.
Why Short-Form Video Content Matters:
- High Engagement:
A report shows that the minimum time people spend on social media is 2 hours and over 75% is dedicated to watching short-form video content. They come across many brands and their campaigns at this time through Instagram reels and Youtube shorts. If the video is around 90 seconds, people watch maximum of the content from that video. If the video is 30 to 60 seconds, the people will watch the whole video. If the video is engaging and creative rather than reading text, then it’s a success for a brand to stand out.
Many of the products or brands are remembered by their creative campaigns in the short-form video contents and people purchase on the basis of that. People are highly engaged in such short video content that maximum conversion happens through that mainly by Instagram reels and Youtube shorts.
When customers like a short video content, they are likely to share it with their closed ones and their followers which makes it viral and shows high engagement with the brand. So creating quality visuals and selecting the topic of the content which attracts and catches the attention of the people is very important.
2. Increased Brand Visibility:
Short-form video content is the new age advertisement campaigns. The more creative and humanized you make such videos, the more your brand will be recognized and will be known to people.
When your audience likes your video campaign, it will be shared to more people which makes it a viral content helping your brand to reach a global audience. By making more such short-form video contents which helps you reach your target audience, increases your brand identity and differentiates you from your competitors.
Platforms like Instagram, Youtube and Facebook have billions of users which helps businesses to create a unique brand identity of theirs and to catch the attention of these billions of users is not an easy task. Here the short-form video content comes into picture, where one can create such videos with eye-catching visuals, catchy music and compelling storytelling to increase their audience base, ultimately driving more traffic and potential customers to buy their products or services.
3. Cost-effectiveness:
One of the biggest advantages of short- form video content is that it is less expensive than the traditional video ad. In traditional video ads, it costs money for a professional production team, location, equipment and takes a lot of time to create one video. Whereas short-form video content takes less time to create, as it can be made easily in mobile phones using editing apps which are free to download. So even small businesses can create high quality video content ads and can create a great competition in the market with big business.
Short-form video content can also be cost- effective because they can be reached to a wider audience through social media platforms by organic search, as social media platforms like instagram, youtube, facebook offer organic reach by their well designed analytics page and algorithm.
By continuously posting unique and creative video ads, will make the audiences like, share and buy products from your brand which helps your brand to be on top of search result page making it an organic search, so there is no need to have a paid marketing budget, which makes it a cost-effective marketing tool.
Creating Effective Short-Form Video Content:
- Know your audience
Knowing your target audience is the most essential part of any business. Without having a proper customer persona, the business can never be successful. Start to prepare customer persona by knowing the key demographics, such as- age, location, education level, occupation level, family, income, gender.
Along with these, know your audience interests like their hobbies, lifestyle, values, etc. You can also conduct a survey by asking some questions like “Which social media platforms do you spend the most time on?”, “How much time do you spend on social media?”, “Do you like our product or service? Please provide feedback?”, through emails.
After knowing who your target audience is, it will be easier to create short-form video contents according to the preferences of the audiences that whether they like humor, emotional or by the trends. By personalizing the video contents, help the target audience to engage more with your brands and also develop a long-lasting relationship with your brand.
2. Visual appeal
High-quality visuals with trending sounds and music plays an important role in gaining the attention of the audience in short-form video contents. For your brand to have a long-lasting impact on the audience, you need to think out of the box, especially the content, quality of the video and the sound you are using.
The message you want to convey to your audience through video ads should have strong sound and music which will evoke the mood of the audience, along with bold text on the screens with eye- catching colors which should grab the attention of the audience.
If the video content strikes well to the audience, it will be liked and shared in no time through social media platforms setting your brand standout in the competition and helps you drive more conversions.
Conclusion:
In the ever- changing trending world, short-form video content will always remain the main marketing tool because of its ability of capturing attention quickly and cost-effective.
For a business whether it is big or small, this video content will be important among marketers, businesses and entrepreneurs in the coming future. Even the number of social media influencers are increasingly paving way to a new occupation in today’s world, as they create numerous creative short-form video content which grabs the attention of the audience and gets viral in no time.
From cooking videos to daily news, people prefer short-videos instead of reading the whole content or text which doesn’t entertain them. So what are you waiting for?, Start making your short-form video content today.
