digital strategy consulting

Digital Brilliance

Strategic Innovation, Driven by Results

Are you planning to go online from a physical store or launching a new digital product? Are you struggling with your digital strategy? Connect with our digital strategy experts in case you need support. We help organizations to bring clarity on your digital goals and enable them to invest in digital solutions correctly.

Mail us with your requirements to business@pixelologylabs.com or schedule a call with us.

Our experts offers wide range of services that enables your existing business or new idea to strategically place in to the digital world .

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Strategy is not just one step

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01.

Define the digital goals

We help you bring clarity on their purpose of going digital and the objectives trying to achieve.

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02.

Prioritise the channels

It’s not necessary that your own website or page is first priority for your business, identifying the channels and prioritization is critical.

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03.

Stand out in the digital world

Build your brand noticeable among your competitors and create consideration in the prospect mind is our job

04.

Conversation and engagement

Building long term engagement with the brand digitally ensures sustainability of your business. We assist you in creating your brand conversations and keep your customers active.

Talk to our team

Our team of experts discuss the requirements  in detail, deep dive into the different aspects of the business as well as the industry. We do a preliminary research before the kick off session so that you will have some clarity on how we deliver the result at the end of the project. 

Digital goals and channels

It’s not always true that your website or e-commerce application brings the majority of your revenue. How do an organization identify and prioritize the channels and create sustainable business online. This starts with the process of identifying the goals of going digital and prioritizing these goals. Then, for each goal identify the channels that could bring the desired results.

For example; if you are a home appliances/ electronic goods manufacturer and your primary objective to go digital is to increase the sales volumes; then Amazon, Flipkart, Meesho, etc may give you better sales compared to your brand e-commerce website.

The purpose of your website can be defined to create product awareness and post sales support. This is decided by bringing clarity of the purpose of going online and objectives, followed by prioritizing channels. Once it’s done, our e-commerce or digital marketing specialists assist you in defining the marketing funnel and how the target audience can be taken through the funnel journey using these channels and with the support of digital marketing strategy. This process needs consistent effort from a well focused team who knows the strategy from creating your brand in the digital world to position your brand digitally and to convert your prospects to loyal customers.

Customer touch points and experience

Are you struggling to meet the desired objectives even though you have clear digital objectives? Is your e-commerce business not getting enough business even though you have been ranked higher in search engines? Then, you should definitely revisit your customer touch points and redefine the customer journeys. Our product and digital consultants spend time to learn the customer journeys and define the desired customer experience by identifying and enhancing the customer touch points. Your prospect should get all required information at the very first touch point itself in the crowded search listing pages.

Further, each step in the journey and relevant touch points must be revisited and enhanced in order to ensure a successful customer journey. Also, requires equal effort in order to identify the failure journeys so that the strategies can be put in place to convert the lost or failed journeys to successful ones. These activities require not only the assistance of a digital marketing team but also the guidance of product management consultants.

Why Pixelology labs?

Lets work with people who have hands on experience in building and scaling digital products

How does a company already has digital segment gets supported by PI?

We help you with understanding the full potential that your organization can achieve from the digital business segment. Our experts helps achieving sustainable results by: 
Continual optimization: Our team collaborates with your company to regularly review and refine objectives, enhance customer-facing solutions, automate processes to reduce costs and improve efficiency, and optimize the overall customer experience by identifying and improving key touch points. If needed, our IT risk management team provides governance and compliance support, ensuring that your growth is protected with the right risk management practices in place.

What do we bring to the table when we partner with startups?

We enable you to translate your business idea to a viable business model. Our digital, product and technology consulting team make it possible with deep understanding of the market, adopting latest and scalable technology, understanding the customers and putting digital strategy in place to reach and influence them. We further helps you setup your organization with company creations, ensuring policies and procedures in place, hiring resources, setting up the processes, operationalizing your business.
We set the KPIs in place so that result driven business is practiced from the very beginning itself. We work with focused group or the initial customers post launch to gather the customer feedback and improvement opportunities to enhance the customers experience. Our team consists of product specialist and startup experts who have built products and scaled to million users with right product and marketing strategies and scalable technology stacks.

How are we different from other consulting companies?

We are a team of professionals consisting of both experts from consulting sector as well as startup founders who have spent their time and money in building own businesses. We, hence, understand and value your business than any vendor, because we know the effort in building a business.

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Let’s Connect and Create Something Extraordinary!

We’d love to understand your vision and explore how we can bring it to life. Whether you prefer a virtual consultation or an in-person meeting, we’re here to make it seamless for you.  Schedule a session at your convenience, and our team will be delighted to connect with you. Let’s collaborate, strategize, and build something impactful together.

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