Branding

Branding

Name+logo+story+value= Brand

We believe that a strong brand story can win the hearts of millions of customers.

Please! It’s not a designer's work, it’s a beautiful story we both curate about your brand and bring life to it by having a meaningful name and logo. And, that brand story creates your base to communicate effectively what your brand stands for and how you treat your customer.

Our experienced and creative brand consultants have created a unique formula to create your brand that starts with listening to you and asking questions. We bring the storyteller inside you when we start this journey. We love to listen and we want a brand that we love first.

HOW IT Work

Our work formula

01.

Listening:

We listen to your idea in detail, the problems you are trying to resolve, your audience you have in mind, the vision. Caution! We will ask questions 🙂

02.

Analysing

Our consultants conduct detailed analysis to understand the market and your competition. This helps us to better define and position your idea in the market.

03.

Crafting

We create the brand name and the story based on your idea and our market analysis. Your love of the brand name matters to us and we make sure that brand name stands unique in the market.

04.

Visualising

Crafting the logo and collateral by our team and guidelines for you to use logo and visuals ensures consistency of your communication.

Talk to our team

Our team of experts discuss the requirements  in detail, deep dive into the different aspects of the business as well as the industry. We do a preliminary research before the kick off session so that you will have some clarity on how we deliver the result at the end of the project. 

The story of brand creation ​

Just an idea cannot bring you customers, a name that communicates your idea and a logo that keeps your identity unique and keeps your business alive. Our team closely works with you and finds the ideal brand name and will listen to you well in order to understand the story behind your idea. The brand name creation follows a well defined process by conducting the detailed market research, your audience, how competitions have positioned their business, what are the values that you want to communicate and the vision that you have. We make sure that the brand name is unique in the specific market or market sector and the domains are available online so that your brand can have clear visibility without conflicts. It’s not just logical at all, it's the same as you name your baby; the brand name should touch your heart. Also, remember that your brand name gets added as a prefix or suffix as your business grows in the contact lists 🙂

The next biggest step is to have a good story about your brand that helps your customers to connect your brand with their needs. The brand story creation covers defining your target audience, your customer persona and their pain points. This will help us to bring the uniqueness of your product or how you differentiate from the existing players in the market. The story is the base for all your marketing campaigns, a good story can create a strong communication and bring customers attention to your brand. ​

Love for simple logo

The next step is to have your visual representation, the brand logo. The brand name and the story helps us to define what the logo should communicate to the customers. Pixelology believes that a brand logo should be simple, but must communicate the value and heritage that brand brings to the customers. The logo will stay in customers' minds only if it has a meaning and connection. Please! It’s not a designer's work alone, our branding consultants spend many hours creating themes for the logo and the ideal colour theme . The theme then gets converted to logo design drafts.

Why Pixelology labs?

The creative process behind brand creation strategy

The creative journey together

A marketing vendor cannot deliver your name and logo that stays in the customer's heart. We are your creative branding partner and we deliver what we love the most. We closely work with you, listen to you, ask you questions, talk to your prospects, conduct market analysis to curate the best brand name for your business. We don’t just stop there, we ensure that your name is not just a copy by checking the digital market and domains and suggest the appropriate domains as well.

Curate a heart touching brand story

How can you reach the customers’ hearts? They should connect your brand with the needs that they have. A strong and heart touching brand story only can keep the brand alive in the customer's mind. We curate that story with our awesome story teller, simply our brand consultants and content creators. We curate the story with all our love and we are sure that you too will love it. 

Logo is not a design work

Logo is not a designer job alone! The logo creation first requires the brand story and vision of your product/ service. We translate that into themes for the logo, the themes cover the story, your vision, the value you want to communicate and the heritage or the culture you build. The output of this great mix is a logo that is meaningful and visually connects your brand with customers.

Collaterals, brand visual identities

The brand communication should be consistent across all your communications that include your letterhead, presentation template, visiting card, your website, etc. We help you craft those communication materials and visuals perfectly.

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Let’s Connect and Create Something Extraordinary!

We’d love to understand your vision and explore how we can bring it to life. Whether you prefer a virtual consultation or an in-person meeting, we’re here to make it seamless for you.  Schedule a session at your convenience, and our team will be delighted to connect with you. Let’s collaborate, strategize, and build something impactful together.

TESTIMONIALS

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