Search Engine optimisation/marketing

Smart SEO, Powerful Results

Be the first in list when your prospect search

SEO is a mix of art and processes where the team empathises with the prospects and gets your site available to them with what they are looking for. The website content that is available in the SERPs itself should communicate clearly the user needs fulfilled by you. Our digital marketing experts assist you implementing SEO by;

Our experts have created a well structured process in order to track and measure the performance so that we can ensure high digital performance of your website in the search engine ranking. Connect with us to discuss your requirements at business@pixelologylabs.com

HOW IT Work

Our SEO/SEM strategies

Icon featuring a person with various website design layouts, symbolizing the process of creating customized, user-friendly website designs.

01.

Website objectives and customer persona

Our digital marketing consultants work with your team to understand the core objectives of your website and the targeting customer segment and their persona.

02.

Market and keyword research

We conduct market study in order to understand the keywords for your brand to be available to your prospects and how your competitors are performing.

03.

Continuous optimisation

Optimisation comes in two ways; restructuring the customer journey in case the objectives are not aligned. Secondly, optimise the content and SEO technical side to improve the website ranking.

04.

Track and improve

We consistently track the results and improve the keywords and SEO contents in order to ensure that the gaps are fixed.

Talk to our team

Our team of experts discuss the requirements  in detail, deep dive into the different aspects of the business as well as the industry. We do a preliminary research before the kick off session so that you will have some clarity on how we deliver the result at the end of the project. 

The story of brand creation ​

Just an idea cannot bring you customers, a name that communicates your idea and a logo that keeps your identity unique and keeps your business alive. Our team closely works with you and finds the ideal brand name and will listen to you well in order to understand the story behind your idea. The brand name creation follows a well defined process by conducting the detailed market research, your audience, how competitions have positioned their business, what are the values that you want to communicate and the vision that you have. We make sure that the brand name is unique in the specific market or market sector and the domains are available online so that your brand can have clear visibility without conflicts. It’s not just logical at all, it's the same as you name your baby; the brand name should touch your heart. Also, remember that your brand name gets added as a prefix or suffix as your business grows in the contact lists 🙂

The next biggest step is to have a good story about your brand that helps your customers to connect your brand with their needs. The brand story creation covers defining your target audience, your customer persona and their pain points. This will help us to bring the uniqueness of your product or how you differentiate from the existing players in the market. The story is the base for all your marketing campaigns, a good story can create a strong communication and bring customers attention to your brand. ​

Love for simple logo

The next step is to have your visual representation, the brand logo. The brand name and the story helps us to define what the logo should communicate to the customers. Pixelology believes that a brand logo should be simple, but must communicate the value and heritage that brand brings to the customers. The logo will stay in customers' minds only if it has a meaning and connection. Please! It’s not a designer's work alone, our branding consultants spend many hours creating themes for the logo and the ideal colour theme . The theme then gets converted to logo design drafts.

Why Pixelology labs?

Boost your visibility with Expert SEO and drive results

How does search engine marketing work?

More than 65% of the users across the Internet search their needs on Google search and now mostly on mobile. We assist creating ads, ensuring good quality images and content, come up with optimised keywords and optimal budget based on your marketing plan. Our team works closely with you, with the ads and content in order to ensure higher ad rank for each of your ads. We analyse the data against your business metrics to see how successfully we are delivering results. 

What are the factors that influence the ad rank position?

The three core factors that influence the ad rank position are; the ad budget (the pay per click for keywords), the keyword quality and the quality of the landing page where you are navigating your prospects. We should make sure that the content that includes visuals will communicate with the context the prospects are looking for. 

How does website optimization work?

Understand the issues in the website using tools and fix the technical and content related concerns and update the SEO contents for each of your pages. 

Integrate with analytics tools to track and measure the website performance based on the metrics and translate that to your business metrics. It’s a continuous process and takes about 4-6 months in order to bring your site to the top of the SERPs.

How much should I spend on a monthly basis for search engine marketing?

It depends on your marketing plan and the objectives you are trying to achieve from your website or the pages that you want to promote. If you are selling multiple products or promoting multiple services, the cost will be on the higher side.

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Let’s Connect and Create Something Extraordinary!

We’d love to understand your vision and explore how we can bring it to life. Whether you prefer a virtual consultation or an in-person meeting, we’re here to make it seamless for you.  Schedule a session at your convenience, and our team will be delighted to connect with you. Let’s collaborate, strategize, and build something impactful together.

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