Search Engine optimisation

Smart SEO, Powerful Results

Be the first in list when your prospect search

SEO is a mix of art and processes where the team empathises with the prospects and gets your site available to them with what they are looking for. The website content that is available in the SERPs itself should communicate clearly the user needs fulfilled by you. Our digital marketing experts assist you implementing SEO by;

Our experts have created a well structured process in order to track and measure the performance so that we can ensure high digital performance of your website in the search engine ranking. Connect with us to discuss your requirements at business@pixelologylabs.com

Our SEO strategies

Icon featuring a person with various website design layouts, symbolizing the process of creating customized, user-friendly website designs.

01.

Website objectives and customer persona

Our digital marketing consultants work with your team to understand the core objectives of your website and the targeting customer segment and their persona.

02.

Market and keyword research

We conduct market study in order to understand the keywords for your brand to be available to your prospects and how your competitors are performing.

Process mapping

03.

Continuous optimisation

Optimisation comes in two ways; restructuring the customer journey in case the objectives are not aligned. Secondly, optimise the content and SEO technical side to improve the website ranking.

04.

Track and improve

We consistently track the results and improve the keywords and SEO contents in order to ensure that the gaps are fixed.

Talk to our team

Our team of experts discuss the requirements  in detail, deep dive into the different aspects of the business as well as the industry. We do a preliminary research before the kick off session so that you will have some clarity on how we deliver the result at the end of the project. 

Our Proven Process

At Pixelology Labs, our SEO process starts with a comprehensive technical SEO and site health audit to uncover crawlability issues, indexation gaps, performance bottlenecks, and structural weaknesses. We analyze site architecture, Core Web Vitals, mobile usability, internal linking, and current keyword visibility. Alongside this, we conduct in-depth keyword research and competitor analysis to identify high-intent search opportunities aligned with your business goals and customer journey.

Our execution strategy combines on-page, technical, and off-page SEO to build sustainable search authority. On-page optimization includes refining title tags, meta descriptions, heading structures, content relevance, and semantic markup. Off-page SEO focuses on building high-quality backlinks, digital citations, and brand authority signals through ethical link-building strategies and content-led outreach. These off-site signals help improve domain authority and trust, which are critical ranking factors in competitive search environments.

From a technical standpoint, we implement advanced SEO enhancements that ensure long-term performance and scalability. This includes structured data implementation, log-file analysis, crawl budget optimization, page speed improvements, and search-friendly URL structures. We continuously monitor performance using analytics and search console data, adapting strategies based on algorithm updates, ranking fluctuations, and user behavior insights to drive consistent organic growth.

Local SEO
& Google Business
Profile Optimization

For businesses targeting regional and location-based searches, we implement Local SEO strategies designed to improve visibility in Google’s local search results and map listings. Our approach includes Google Business Profile (GBP) optimization, accurate NAP (Name, Address, Phone) consistency, localized keyword targeting, and location-specific content enhancements. These elements help search engines clearly associate your business with relevant geographic queries.

We also focus on local authority and trust signals, including citation management, review optimization, and local backlink acquisition. By improving proximity, relevance, and prominence signals, we help businesses increase local discovery, foot traffic, and high-intent leads. Continuous monitoring ensures your local rankings remain stable as competitors and algorithms evolve.

SEO Deliverables
&
Reporting

Pixelology Labs provides clear, structured SEO deliverables to ensure transparency and accountability at every stage of engagement. Our deliverables typically include technical audit reports, keyword research and mapping, on-page optimization updates, content recommendations, backlink acquisition summaries, and performance improvement roadmaps. Each deliverable is aligned with defined KPIs to track progress effectively.

Our SEO reporting framework focuses on actionable insights rather than vanity metrics. We track keyword visibility, organic traffic growth, crawl health, Core Web Vitals, backlink quality, and conversion performance using industry-standard tools. Reports are shared at regular intervals, offering clear visibility into what’s working, what needs optimization, and how SEO efforts are contributing to overall business goals.

SEO That Drives Measurable Growth

Partnering with Pixelology Labs means working with an SEO team that delivers end-to-end search optimization, covering technical SEO, content strategy, off-page authority building, and local SEO including Google Business Profile optimization. By addressing every ranking signal—on-site, off-site, and location-based—we help businesses achieve consistent visibility across organic search results and local discovery platforms.

Our approach is data-driven, transparent, and performance-focused. With clearly defined deliverables, structured reporting, and continuous monitoring, you gain full visibility into keyword growth, local rankings, site health, Core Web Vitals, backlink quality, and conversion performance. This ensures SEO efforts are directly tied to measurable business outcomes such as lead quality, regional visibility, and long-term digital authority—rather than short-term ranking gains alone.

Why Pixelology labs?

Boost your visibility with Expert SEO and drive results

How does search engine marketing work?

More than 65% of the users across the Internet search their needs on Google search and now mostly on mobile. We assist creating ads, ensuring good quality images and content, come up with optimised keywords and optimal budget based on your marketing plan. Our team works closely with you, with the ads and content in order to ensure higher ad rank for each of your ads. We analyse the data against your business metrics to see how successfully we are delivering results. 

What are the factors that influence the ad rank position?

The three core factors that influence the ad rank position are; the ad budget (the pay per click for keywords), the keyword quality and the quality of the landing page where you are navigating your prospects. We should make sure that the content that includes visuals will communicate with the context the prospects are looking for. 

How does website optimization work?

Understand the issues in the website using tools and fix the technical and content related concerns and update the SEO contents for each of your pages. 

Integrate with analytics tools to track and measure the website performance based on the metrics and translate that to your business metrics. It’s a continuous process and takes about 4-6 months in order to bring your site to the top of the SERPs.

How much should I spend on a monthly basis for search engine marketing?

It depends on your marketing plan and the objectives you are trying to achieve from your website or the pages that you want to promote. If you are selling multiple products or promoting multiple services, the cost will be on the higher side.

How long does it take to see SEO results?

SEO is a long-term growth strategy. Initial improvements such as technical fixes and on-page optimizations can show impact within 4–8 weeks, while significant ranking and traffic growth typically occurs within 3–6 months, depending on competition, website maturity, and industry.

Can SEO improve conversions, not just traffic?

Absolutely. We optimize SEO with conversion intent in mind, aligning keywords, landing pages, and user experience to attract high-quality traffic. Improved page speed, content relevance, and internal linking help turn visitors into leads and customers.

How do you handle technical SEO for large or complex websites?

For large or complex websites, we focus on site architecture optimization, crawl budget management, and indexation control. This includes log file analysis, XML sitemap optimization, canonicalization, pagination handling, and resolving duplicate content issues. Our goal is to ensure search engines can efficiently crawl, understand, and index the most valuable pages without wasting resources.

How do you manage backlinks and off-page SEO quality?

We focus on quality-driven link acquisition rather than volume. This includes evaluating backlink profiles for toxicity, disavowing harmful links when needed, and acquiring links from authoritative, relevant domains through content-led outreach and digital PR. This approach strengthens domain authority while maintaining compliance with Google’s guidelines.

How do you track and report technical SEO improvements?

We track technical SEO using Search Console, analytics platforms, and crawling tools to monitor crawl errors, index coverage, Core Web Vitals, and site health scores. Reports highlight technical fixes implemented, performance improvements achieved, and next-priority optimizations—ensuring transparency and accountability.

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Let’s Connect and Create Something Extraordinary!

We’d love to understand your vision and explore how we can bring it to life. Whether you prefer a virtual consultation or an in-person meeting, we’re here to make it seamless for you.  Schedule a session at your convenience, and our team will be delighted to connect with you. Let’s collaborate, strategize, and build something impactful together.

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