UI/UX Design

User experience

Rewrite the user journey with UX experts

User experience is the core of the marketing funnel in the e-commerce world.

Your customer should get a comfortable experience which should create the ‘Wow’ feel from the time when they visit your website or mobile application to complete purchasing the product.

We are specialists in creating those amusing journeys for customers and creating benchmarks in the user experience design. We offer;

A laptop screen displaying a website wireframe in Figma, a UI design tool.

HOW IT Work

Creating user experience

01.

Requirement analysis

We work with customers to understand the functional requirements, identify the different customer groups, identify the customer touch points for each group and define the objectives of each customer group who use the application.

Icon labeled 'UI/UX' above designs of a website or app, symbolizing exceptional user experience.

02.

Define user experience

Our product experts help to identify and define the user journey for each customer group and how they converse with the application. We create visual experiences of users with flow charts, swimlane charts and balsamic tools.

03.

Colour your user experience

Our UI designers bring colours to the user journey by creating the user interfaces. You get to know the look and feel of your website or application in branded colour themes at this stage.

04.

Prototyping

This phase will give you the clickable prototype of user journey in Figma or similar tools. Prototype will be a first model of the platform where you get a look and feel of a proposed website or mobile application.

Talk to our team

Our team of experts discuss the requirements  in detail, deep dive into the different aspects of the business as well as the industry. We do a preliminary research before the kick off session so that you will have some clarity on how we deliver the result at the end of the project. 

The importance of user experience

From customer conversion, to creating product champions and to the marketing strategies, user experience plays a very significant role. Most of the digital marketing metrics are defined indirectly from the user experience on your website or mobile application, including bounce rate, conversion rate, user drop off rate, etc. If you are creating your presence in the digital space you must spend time in understanding your customer behaviour and define the customer experience. This process starts with defining the objective of the website or application that you develop; followed by user journeys by different user segments in the platform and market research to align on the customer needs. Function prototype is the output of this stage where you get a black and white visual of the product; the prototype and other deliverables help you visualise the user experience. Our team has a mix of product, user experience (UX) and design experts who are highly experienced in creating user journeys for B2C and B2B applications. This also helps to define the customer touch points and optimise those experiences at each touch point.

We use Balsamic, Figma, Sketch, Flow charts, Swimlane diagrams, etc to convey the user journeys and use cases to customers.

UI design, the magic of adding colours

We are sure this stage is most important from a customer perspective, you would like to see the coloured version of the user experience. The UI/UX designers add colours to your idea and give you the application user interface in the brand colours, ensuring the brand guidelines are followed and users get the best experience throughout the user journey. This process followed by creating a clickable version of the interface design that would give the first impression of the application. We use tools like Figma, Sketch or similar tools to build this experience.

Why Pixelology labs?

The logical magic behind crafting the user journey

Experts in product design and user journey creation

Our team of experts includes industry’s top professionals and UX experts who have worked on digital products and services that have scaled to millions of users across geographies. We make sure that the user experience is best compared to the industry by setting benchmarks at the very beginning by conducting customer, market and competitor analysis. Our consultants will have a clear say on the user journey and experience approach, not just follow the standard journey for copying the standard design practices. 

Optimise the customer experience at touch points

We map the customer lifecycle and define the touch points and analyse how we can optimise the customer experience at each of these touch points. Our experts understand the importance of this experience in the customer lifecycle and craft journey that supports this marketing funnel conversion strategy. 

User experience is core of design

The whole process is defined considering user experience and conversion as the core strategy. We too are founders and we understand the value that you sell to customers. We curate the customer journey and design it to offer the best possible customer experience while they use the mobile application or website that meets the business objectives.

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Let’s Connect and Create Something Extraordinary!

We’d love to understand your vision and explore how we can bring it to life. Whether you prefer a virtual consultation or an in-person meeting, we’re here to make it seamless for you.  Schedule a session at your convenience, and our team will be delighted to connect with you. Let’s collaborate, strategize, and build something impactful together.

TESTIMONIALS

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