Amorecare is a Delhi-based brand specialising in organic cleaning solutions for the personal and home care categories. The brand is built on a promise of purity, safety, and nature-derived ingredients, offering effective cleaning without harmful chemicals or side effects.
Pixelology Labs partnered with Amorecare to design a distinctive logo and brand identity that authentically communicates these values while standing out in a highly competitive FMCG market.
The challenge
The organic personal and home care market is crowded with brands that claim natural ingredients but rarely reflect this promise through strong visual identity.
Our market study revealed:
- Most competitors communicate “organic” only through taglines or packaging copy
- Logos are often generic, commercial, and visually diluted
- Very few brands build long-term trust through nature-driven design systems
- Amorecare wanted a brand identity that visually embodied nature and purity, rather than merely stating it.
The Solution
Our strategy focused on creating a logo that tells the product story at first glance—natural, safe, and rooted in purity.
Colour Palette:
- Soft grey tones inspired by natural wood, representing stability and trust
- Light green hues symbolising fresh leaves, renewal, and organic extracts
Typography & Symbolism:
- The letter “e” was custom-designed using a leaf-inspired form
- The final “e” features a subtle green accent, symbolising natural extracts emerging from the source
Design Philosophy:
- Minimal yet meaningful
- Nature-centric without appearing rustic or unpolished
- Scalable for packaging, digital platforms, and retail environments
Brand Consistency Across Collaterals
To reinforce brand recall and trust, the visual identity was extended seamlessly across all marketing assets:
- Business cards with nature-inspired textures
- Brand elements that echo organic forms and earthy tones
- Consistent design language across offline and digital touchpoints
This cohesive system ensures that every interaction with the brand strengthens its organic and eco-friendly positioning.
The Impact
- Created a strong visual differentiation in a saturated organic FMCG market
- Built immediate trust and authenticity through design
- Enabled Amorecare to position itself as a premium, nature-first brand
- Delivered a logo that communicates brand values without relying on words
